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How to apply the perfect shade for the perfect results.

THE PERFECT PAIR: RADIANT HAIR COLOR + COLOR REVIVING GLOSS

TOUCHING UP YOUR COLOR

FIRST TIME COLORING

We want you to love your hair. If you don't—a licensed colorist will help you find a color you do love. Still not happy? We'll refund your money on your first box, 100%.

Questions? Our Color Crew has answers.

A blog about hair color, confidence, and feeling beautiful.

SEMI-PERMANENT VS. PERMANENT HAIR COLOR

HOW TO COLOR HIGHLIGHTED HAIR

7 TIPS FOR MAXIMUM GRAY COVERAGE

From quick-fix temporary color to long-lasting permanent dye whichever hair color option you choose, you can't go wrong.

Here's how to get your natural hair color back after highlights (it's a 2 step process that looks SO natural &  gorgeous).

Check out our top hair color application tips for stubborn grays.

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